✓ Generative Engine Optimization

Rank higher on the AI platforms your buyers ask

GEO setup and ongoing management that gets your brand cited, recommended and described accurately across ChatGPT, Perplexity, Gemini, Claude, Copilot and AI Overviews.

Get a free AI visibility audit

What is GEO?

Optimizing to be the answer, not a link

Generative Engine Optimization is the practice of making your brand the source an AI system reaches for when it writes an answer. Classic SEO competes for a position in a list of ten blue links. GEO competes for inclusion in a single synthesized response that usually names two or three companies and stops.

That changes what matters. These systems retrieve and summarize rather than rank. They need to parse your content cleanly, identify your brand as a distinct and well-defined entity, and find corroboration from sources they already trust before they will put your name in an answer.

Most sites fail on all three counts — not because the content is bad, but because it was written for a different retrieval model entirely.

Traditional SEORank #4 of 10 links. User scrolls, maybe clicks.
GEONamed directly in the answer, with a citation. No scroll, no competition on the page.
The gapIf you're not in the answer, you were never in the running.
The service

Setup and ongoing management

We build the foundation, then manage it month over month as the platforms change — because they change constantly.

AI visibility audit

We run your brand and your competitors through hundreds of real buyer prompts across every major platform and report exactly where you appear, where they appear instead, and what is being said about you.

Entity & knowledge graph

We define who you are in terms machines resolve unambiguously — consistent naming, clear relationships, correct attributes across every source that describes you.

Structured data

Schema markup implemented properly across your site so AI systems can extract facts, products, pricing and expertise without guessing at your layout.

Content restructuring

We rewrite and reorganize key pages into the direct, extractable, well-sourced format these systems prefer to quote — without making it unreadable for humans.

Authority & citations

Placement and corroboration on the third-party sources AI systems actually pull from: industry directories, comparison sites, review platforms and trusted publications.

Tracking & reporting

Monthly measurement across your tracked prompt set: citation rate, share of voice against competitors, sentiment and accuracy of how you are described.

Coverage

Every platform your buyers use

We track and optimize across all of them, because your market does not standardize on one.

ChatGPT

The largest by a wide margin, with live browsing and memory. The one most buyers reach for first.

Perplexity

Citation-first by design and heavily used for research and vendor comparison. Highly responsive to good GEO work.

Google AI Overviews

Sits above organic results on an enormous share of queries. Being in it increasingly matters more than ranking below it.

Gemini

Embedded across Google's products and Android, with deep integration into Workspace.

Claude

Strong adoption among technical and enterprise buyers evaluating tools and vendors.

Microsoft Copilot

Built into Windows and Office, which makes it the default assistant in a lot of enterprises.

Process

How a GEO engagement runs

Audit & baseline

We establish exactly where you stand across platforms and prompts, so every later claim of improvement is measured against something real.

Technical setup

Schema, entity definitions, crawlability and structured data deployed across your site in the first month.

Content & authority

Priority pages restructured and third-party citation work begins on the sources that influence your category.

Manage & expand

Monthly tracking, new prompt coverage, and adjustments as platforms update how they retrieve and cite.

Outcomes

What good GEO actually changes

Citation rate

How often you are named across your tracked prompts — the core number we move.

Share of voice

Your presence versus named competitors in the same answers.

Accuracy

Whether what the models say about you is actually correct and current.

Referral traffic

Qualified visits arriving directly from AI platforms, tracked in your analytics.

FAQ

GEO questions

Does GEO replace our SEO?

No, and be skeptical of anyone who says it does. They share a foundation — crawlable, credible, well-structured content helps both. GEO adds the layers that matter specifically for retrieval and synthesis. Most clients run both, and we work alongside existing SEO teams regularly.

How long until we see results?

Technical work lands in the first 30 days. Citation movement typically becomes measurable between 60 and 90 days, and it compounds — month eight generally looks considerably better than month three.

Can you really influence what an AI says about us?

Influence, yes. Control, no — and nobody can promise control. These systems pull from your site, from third-party sources and from training data. We improve every input we can reach, which measurably shifts how often and how accurately you appear. Any agency guaranteeing a specific position is selling something they cannot deliver.

What if the models say something wrong about us?

Common, and fixable. Inaccuracies usually trace back to outdated third-party sources or ambiguous entity signals. We find the source of the error and correct it at the root, which is the only approach that holds.

How many prompts do you track?

Typically 150 to 400 depending on your plan and the breadth of your category. We build the set with you so it reflects what your buyers genuinely ask, not what is easy to win.

Do we need to change our whole website?

Rarely. Most of the gain comes from a focused set of high-value pages plus site-wide technical changes. We prioritize by impact and tell you what is not worth doing.

Find out where you stand

A free AI visibility audit showing exactly how your brand appears across every major platform — and who is getting named instead of you.